What we collect, why we collect it, and how we look after it, written to align with South Africa’s Protection of Personal Information Act (POPIA).

Legal, Privacy·Last updated 22 October 2026

Privacy & Cookie Policy.

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We collect as little personal information as we need, we never sell it, and you stay in control of it.

01

Who we are

EL Studio (trading as Elektro.Liquid) is the responsible party for personal information collected through this website. Our contact details are at the bottom of this page.

02

Information we collect

We only collect what you choose to give us, plus basic technical data:

  • Contact details such as your name, email address and phone number when you write to us or use the Let’s Work estimator.
  • Project information you share about your needs, budget and timeline.
  • Newsletter sign-ups (email address) when you subscribe to updates.
  • Technical data such as browser, device, pages viewed and approximate location, collected through cookies and similar tools.
03

How we use it

  • To reply to enquiries and prepare quotes.
  • To deliver and support the services you request.
  • To send news and insights, only if you opted in. You can unsubscribe at any time.
  • To understand how the website is used so we can improve it.
  • To meet legal and accounting obligations.
04

Cookies

Cookies are small files stored on your device. We use them sparingly:

TypePurposeDuration
EssentialKeep the site working, such as menu and form behaviourSession
AnalyticsAnonymous statistics about visits and popular pagesUp to 12 months
Embedded mediaFonts and video loaded from third partiesSet by the provider

You can block or delete cookies in your browser settings. Some parts of the site may not work as intended if you block essential cookies.

05

Sharing your information

We do not sell your personal information. We share it only with trusted operators who help us run the website and our business, such as hosting, email and analytics providers, and only as needed. They must protect it and use it only for the purpose we give them.

We may also disclose information where the law requires it.

06

Security & retention

We use reasonable technical and organisational safeguards, including HTTPS, access controls and regular updates, to protect your information. No system is perfectly secure, but we act quickly if something goes wrong and will notify you and the Information Regulator where required.

We keep personal information only as long as needed for the purposes above or as the law requires, then delete or anonymise it.

07

Your rights

Under POPIA you may ask us to:

  • tell you what personal information we hold about you;
  • correct or delete information that is inaccurate or no longer needed;
  • stop using your information for direct marketing;
  • object to processing, or withdraw consent you previously gave.

If you are unhappy with how we handle your information, you may complain to the Information Regulator (South Africa) at inforegulator.org.za.

08

Changes to this policy

We may update this policy as our practices or the law change. The date at the top shows the latest version.

09

Contact

EL Studio, 16 Carlin Terrace, Oakedene, Johannesburg, South Africa.

Email tumelo@elektroliquid.co.za · Phone +27 78 048 9456